Welcome! If you’re here, chances are you’re ready to tackle one of the trickiest (but oh-so-important) aspects of running your own business: setting your rates. Now, I know what you’re thinking—talking about money can be about as fun as watching paint dry. Not to mention — so freaking stressful. But fear not! In this guide, we’re going to navigate the murky waters of pricing with a healthy dose of humor and a sprinkling of savvy business advice. So grab your favorite mug of coffee (or tea, or maybe even a cheeky glass of wine—we won’t judge), and let’s dive in!

Step #1 – Know Your Worth & Own It

Ah, the age-old question: how much am I actually worth? As a virtual assistant, it’s easy to undervalue your skills and expertise, especially when you’re just starting out. But here’s the thing: you bring value to your clients in ways they might not even realize. Whether it’s your lightning-fast typing speed, your uncanny ability to decipher cryptic emails, or your knack for turning chaos into order, never underestimate the power of what you bring to the table. So take a moment to bask in your virtual brilliance, because you, my friend, are worth every penny.

Step #2 – Do Your Research (And Channel Your Inner Sherlock)

Before slapping a random price tag on your services, it’s time to put on your detective hat and do a little sleuthing. Start by researching what other virtual assistants in your niche are charging. Scope out their websites, stalk them on social media (in a totally non-creepy way, of course), and take note of their pricing structures. But remember, pricing isn’t one-size-fits-all. Consider factors like your level of experience, the services you offer, and the needs of your target market. It’s all about finding that sweet spot where your rates reflect your value while remaining competitive in the market.

Step #3 – Crunch the Numbers 

Alright, time to get down to the nitty-gritty: the dreaded number crunching. But fear not! We’re not talking about complex algebra equations or mind-numbing spreadsheets here. Instead, grab a cozy blanket, a notepad, and your favorite pen, and settle in for some good old-fashioned brainstorming. Start by listing out all the expenses associated with running your virtual assistant business—think software subscriptions, equipment upgrades, and that ever-elusive thing called “self-care.” Then, factor in your desired annual income, your ideal number of client hours per week, and any additional perks or benefits you want to offer. Voila! With a little creativity and a lot of coffee, you’ll have a rough estimate of your baseline hourly rate. Want some more in depth help? We made a calculator to help you calculate what your tasks are worth to your clients. Grab it below!

Step #4 -Test the Waters (But Don’t Forget Your Swimsuit)

Now that you’ve crunched the numbers and honed in on your ideal rate, it’s time to dip your toes into the vast ocean of pricing. But instead of diving in headfirst, why not start with a gentle paddle? Consider offering a few trial projects or discounted rates to early clients to test the waters and gauge their response. Use this time to fine-tune your pricing strategy based on real-world feedback and adjust as needed. And remember, it’s okay to be flexible—pricing isn’t set in stone, and as you gain experience and build your client base, you can always revisit and revise your rates accordingly.

Step #5 – Value Yourself (And Don’t Be Afraid to Charge Accordingly)

Ah, the moment of truth: it’s time to put a price tag on your worth and shout it from the virtual rooftops. But here’s the thing: setting your rates isn’t just about crunching numbers or researching market trends—it’s about valuing yourself and your skills enough to charge what you’re worth. So when it comes time to discuss pricing with potential clients, stand tall, puff out your chest (metaphorically speaking, of course), and confidently state your rates with a smile. You’re not just a virtual assistant—you’re a virtual superhero, swooping in to save the day with your supercharged organizational skills and unparalleled efficiency. And that, my friend, is worth every penny.

And there you have it—five steps to setting your rates as a virtual assistant that are as painless (and dare I say, enjoyable?) as possible. So the next time you find yourself agonizing over pricing or second-guessing your worth, remember these simple steps, take a deep breath, and trust in your virtual prowess. After all, you’re not just setting rates—you’re setting the stage for your success as a virtual assistant extraordinaire. Now go forth, my friend, and conquer the world—one perfectly priced project at a time!

At Impact Academy, we empower women to achieve financial independence and professional fulfillment through top-notch education. Our digital courses equip aspiring professionals with essential skills to thrive in supporting online coaches, fostering a community of growth and empowerment.


“I discovered the world is hungry for women who show up and tell the truth, unafraid and free, expanding to the very edges of who they were always meant to be.”

-Jen Hatmaker

Fierce, Free, and Full of Fire